rasmusgissel.dk

rasmus gissel | writer, translator and proofreader

It is a pleasure to work together with Rasmus, and Grundfos will also do the next marketing campaigns together with him.
- Jürgen Kiefer
Grundfos Holding A/S

Case: marketing campaign content for dosing pumps

Client

Grundfos Holding A/S

Time

2015-2016

Description

The Grundfos SMART Digital range of digital dosing pumps offers accurate dosing of chemicals in industry and water treatment applications. I was involved in writing marketing campaign content for the product range on two occasions.

The first of these was a remarketing campaign for the existing SMART Digital range in 2015. The aim was to counteract aggressive marketing by a Grundfos competitor, and a number of content elements needed to be developed at very short notice.

The second was a marketing campaign for the all-new SMART Digital XL pumps. The XL pumps are larger versions of the existing pumps but otherwise similar, and the new campaign accordingly built on the experiences learned for the first campaign.

For both campaigns, I wrote copy for technical marketing content such as technical articles, press releases, printed ads, direct mail, customer presentations, product brochures, information leaflets, a video showing pump production, e-mail signatures, and so on.

I worked closely together with a product specialist, a marketing coordinator, and the graphic designer working on the project.

The client says

Global Product Manager Jürgen Kiefer, Grundfos Holding A/S:
"With a short briefing, Rasmus was able to combine the key selling points with the technical advantages of the product. The results were technical articles and advertising that we could use immediately for the marketing campaign. All inquiries were processed immediately, and the articles were available in excellent printable quality after a few days or in urgent cases after a few hours. It is a pleasure to work together with Rasmus, and Grundfos will also do the next marketing campaigns together with him."

Links

 Campaign website of the Grundfos SMART Digital range. Most content here was written or edited by me