rasmusgissel.dk

rasmus gissel | writer, translator and proofreader

Rasmus was quick to get the necessary overview of the subject matter, making the process easy and resulting in a high-quality final product.
- Christian Schou
Grundfos Holding A/S

Case: marketing material about the Grundfos Hydrogen Sulphide Solution

Client

Grundfos Holding A/S

Time

2016

Description

Stagnant sewage in pressurised mains in certain circumstances may lead to the formation of hydrogen sulphide (H2S) gas. The gas smells bad; in addition, it is very hazardous and corrodes the concrete in sewage pipes and pumping stations. The Grundfos Hydrogen Sulphide Solution combats H2S issues efficiently and cost-effectively by dosing chemicals that prevent the formation of H2S. The advanced control and monitoring features of the system automatically and constantly adjust the chemical dosage to match actual operating conditions.

When Grundfos needed to develop marketing material for the technically advanced solution in Danish and English, I contributed as a copywriter, translator, and proofreader. When I joined the project, a good deal of material was already in development; I therefore proofread a booklet and the on-screen text and voiceover content for an animated film. After this, I wrote a case story, a brochure, and a number of web texts in Danish and subsequently translated the booklet, the brochure, the case story, a presentation, and the web content into English.

Throughout the project, I worked closely with Application Manager Christian Schou at Grundfos, and with an external design and marketing agency who was in charge of much of the graphic design and had developed the animated film. It was particularly important to ensure consistent tonality and messaging across all of the materials, no matter where they had been developed.

After the project, I wrote an article for danskVand, the member magazine of DANVA (the association of Danish water utilities), describing the outcome of an investigation into H2S issues in Denmark carried out by Grundfos and DANVA.

The client says

Application Manager Christian Schou, Grundfos Holding A/S:
"It has been a pleasure to work with Rasmus on communicating the complex Grundfos Hydrogen Sulphide Solution case through website copy, our customer case, and the booklet. Rasmus was quick to get the necessary overview of the subject matter, making the process easy and resulting in a high-quality final product."

Links

 Grundfos Hydrogen Sulphide Solution page on grundfos.com (not all content developed by me)

 danskVAND no. 1, 2017. My article (in Danish) is on page 46-47