Rasmus managed to write a text that communicated the message so that it was easy to understand, and he had a consistently positive attitude to the task.
Case: article and case story about wastewater treatment at Herlev Hospital
Grundfos Holding A/S
The Grundfos subsidiary Grundfos BioBooster develops advanced wastewater treatment solutions. For example, the company's wastewater treatment plants (WWTPs) are capable of removing hormone disruptors and pharmaceuticals from hospital wastewater so efficiently that the treated wastewater is close to drinking water quality. One such WWTP has been in operation at Herlev Hospital on the outskirts of Copenhagen, Denmark, since 2014; when an independent report from Danish engineering consultancy company DHI confirmed treatment efficiency in 2016, I was given the task (via Grundfos Holding) of writing an article about the solution for use in Grundfos BioBooster marketing.
As part of my research for the article, I was briefed thoroughly by key Grundfos BioBooster staff, but I also talked to several external stakeholders from DHI, Herlev Hospital, KL (the association and interest organisation of Danish municipalities), and BIOFOS, the local wastewater utility. Wastewater treatment is a complex field bordering on technology, environment, and law, and it was important to communicate the sometimes complex content about concepts such as the Best Available Technology (BAT), point source treatment, and law and common practice in the field to make it generally understandable. In addition to marketing, Grundfos BioBooster wanted to be able to use the article to provide decision makers at hospitals and public authorities with general information on the subject; primarily in Denmark but also abroad.
Following approval by all internal and external stakeholders, I translated the article into English and edited a shorter version for a case story which can be accessed on the Grundfos website.
The client says
Jakob Søholm, Municipal Segment Director, Grundfos BioBooster A/S:
"This was a relatively complex task; we were trying to inform about the administrative practice in this area while simultaneously doing a case story about our own project. But Rasmus managed to write a text that communicated the message so that it was easy to understand, and he had a consistently positive attitude to the task. We are very satisfied with the result."